Color is the hue,tint,shade,tone etc of an object. I guess after watching this video I know that there is much more to it than that, that science/location/language/age have a big impact on this as well. 

The fact that the people organizing the blocks of color on the wall in any pattern they chose was interesting. Though Beau Lotto didnt mention much about the decisions that people made he did say that he could predict what they were going to do, and I feel like even if the average person didnt think they were putting thought into the spots they were placing the color blocks, even a person without an art degree knows that certain colors look better next to each other than others. That complementary colors exist even if they dont know which ones are which, and that contrasting colors look nicer together. I'd be curious to know the results of this particular experiment.

The part of the video that interested me the most was the experiment they did with the produce and the different blocks of color on the wall behind them. I've definitely seen things like this on social media before, where the color of the light in the space changes and it makes it look like the colors of the object have changed as well, but I've never thought about WHY these things work. It was interesting to hear the a person still sees the banana as yellow because of "object knowledge". We make the banana yellow because we know its supposed to be yellow.